Research Methodology

Methodology The term ruleology refers to the way in which we approach problems and bearing answers. Jankowicz (1995) says that a orderology is analysis of, and rational for, the particular method or methods used in a given study, and in that type of study in general. Research methods Research methodological analysis refers to the inquiry process, the adjective model within which the explore is conducted. This methodological analysis is defined by Leedy (1989, cited by Remenyi et al, 1998, p. 28) as an operational framework within which the facts atomic number 18 placed so that their meaning may be seen more clearly. Some methods depart data, which argon vicenary and some that atomic number 18 qualitative. numeric methods atomic number 18 those, which focus on numbers and frequencies quite than on meaning and experience. Quantitative methods (e.g. experiments, questionnaires and psychometric tests) pop the question information, which is diffuse to consider stat istically and fairly reliable. Quantitative methods ar associated with the scientific and observational approach and are criticised for not providing an in abstrusity description. qualitative methods are ways of collecting data, which are pertain with describing meaning, rather than with design statistical inferences. What qualitative methods (e.g. case studies and interviews) ache on reliableness they gain in terms of validity. They provide a more in depth and rich description. bod 5, Source: Jankowicz (1995) Figure 5 shows the par features of qualitative and decimal approaches to research. Both qualitative and quantitative are said to be systematic. Qualitative research is thought to be objective whereas quantitative research often involves a indispensable element. It is thought that in gaining, analyzing and interpreting quantitative data, the detective hindquarters remain stray and objective. Often this is not possible with qualitative research where the re searcher may actually be gnarly in the bla! nk space of the research. Jankowicz (1995) Questionnaires The methodology that will be used...

--References --> Qualitative research methodologies are designed to provide the researcher with the perspective of pit audience members through immersion in a last or situation and direct interaction with the wad downstairs study. Qualitative methods used in social marketing let in observations, in-depth interviews and focus groups. These methods are designed to help researchers understand the meanings mickle assign to social phenomena and to elucidate the mental processes underlying behaviors. Hypotheses are generated during data collection and analysis, and measurement tends to be subjective. Quantitative research uses methods meeted from the physical sciences that are designed to ensure objectivity, generalizability and reliability. These techniques fare the ways research participants are selected randomly from the study founding in an unbiased manner, the standardized questionnaire or intervention they adopt and the statistical methods used to test predetermined hypotheses regarding the relationships between special(prenominal) variables. The researcher is considered external to the actual research, and results are expected to be replicable no matter who conducts the research. Reference: www.socialmarketing.com If you want to get a full essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper