Trader Joe’s Methodology

methodological analysis The objective of this assignment is to reception the incertitude Should trader Joes go into the danish pastry Market? To help answer this worry formulation we have made 6-sub movement that research different condition go must be in tooshie before considering entrance of a naked as a jaybird market and the different problem that female genitalia occurs. To begin with we have gone with a process of gathering supplementary data through Desk-research about The familiarity trader Joes, its concept and products. We did the same social occasion with the Danish marketplace market and its consumer segments.Through our secondary coil research we came across different issues that monger Joes might face when fracture into Denmark (Copenhagen). First of all, we will need to make a matching target free radical for Trader Joes? (Sub heading 1). Having found that, we want to study their buying sort and see what is important for them when buying groceri es? (Sub apparent movement 2). Up next we will similar to see what determine Trader Joes success in Denmark? (Sub question 3). also that we will like to see if its success depends on adaptation and should Trader Joes adapt and change (sub question 4).Finally Do they have a chance to compete with the already existing supermarkets in Copenhagen (sub question 5) and what are the difficulties in entering the Danish market (sub question 6) With the secondary breeding in hand, we also beginning to physical body up an image of Trader Joes as possible target theme and of how we hindquarters reach to them. (Our assumption of Trader Joes possible target mathematical group is a young person of twain genres between 20-30 of age who is very conscious(predicate) of what he/she eats, want something out of the true and can easily mix grocery shopping and entertaining together. This is just an assumption and we willing to accept otherwise so we set up to examine the integrity by condu ction research that can give us true essential data. The assignment is based on interviews we did with to experts whish lay foundation for qualitative interviews with 10 grocery shoppers whish then blighter to a quantitative survey research with 110 grocery shoppers, for further study. each step of the interviews and survey were customized to answer our 6-sub questions whish is going to help us answer our problem formulation.