Creative and media strategy Essay Example | Topics and Well Written Essays - 2750 words

Creative and media strategy - Essay ExampleEach of the topics has been foc intentd in the means of communion and data related to the media. Advertising is one of the effective means and the most desired action taken by the marketers to attract the customers. For an effective advertisement, creativity is very much essential, advertisements is all about creativity. Creativity excessively requires planning, the need to advertise, and the marketing and promotion objectives. Today the marketers ar trying to capture the minds of the customers by creating an emotional appeal. The marketers are using the techniques of emotional appeal which have succeeded and customers have become more(prenominal) brand conscious. In the here and now part of the project report under the heading campaign development, an advertisement has been elect from the Coca pinhead company where the advertisements also tends to apply the technique of emotional appeal to attract the customers. branch A Section A deals with two topics one concerned with receiving set as a multi media opportunity and secondly on media-multiplier and synchronic consumption of media. The brand which is chosen for radio is Pringles crisps. This section would deal with the opportunities that exist in tie-up with the radio and for a better understanding, one of the radio station of UK would be analysed. And in case of simultaneous use of media a term known as media stacking has been explained and it has been said that the simultaneous use of media has been proving to be an vantage for the people as well as for the marketers. Radio as a multi-media opportunity Pringles crisps are considering the use of radio for the next campaign. Pringles a brand of Procter and Gamble (Pringles, 2011) have decided to introduce radio as a means of communication in their bare-assed campaign in UK. For an effective media it is necessary to indicate the right audience and the right means of communication. It has been rightly said that novelty is the key to an effective advertising. bric-a-brac in media, message, product, mark segment and especially in the fields of creativity is more likely to augment the sale. Another factor that would lead to success is the emotional advertisements which are more likely to appeal more to the customers. Emotional appeal is the most effective means in advertising (Tellis, 2004, p.22-23). The form of communication chosen by Pringles is radio. Radio may seem to be the least glamorous of media but the reality is that radio has been an important part of the media and forms an integral part in the media plans. Radio has some of the unique features and because of its qualities the advertisers are put about $7billion per year in radio advertising in order to reach the local and subject area audience (OGuinn, et.al, 2011, p. 485). Therefore the opportunities lies with the radio station and its audience is wide and with the help of new digital aspect, the marketers are more wid ely using radio as means of communication. Pringles thus have adopted the new and most famous tools of media which is radio. There are different radio options available to an advertiser to reach its target audiences. The advertisers can carry from the categories such as syndication, networks, satellite, AM versus FM and through internet and mobile. The advertisers can choose from the options and communicate the message accordingly. In Syndication, the radio provides complete programs to stations on